Research theme
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
- The Self in the Brain
- Where value comes from?
- Language and communication
- Disaster and the power to live
- Human brain science for the future
Related News
201705.21
Two oral presentations in Japan Association for Consumer Studies
I gave two oral presentations entitled as "Value of hedonic and utilitarian goods: an fMRI stud
201703.22
Perspectives and prospects for consumer neuroscience (Paper accepted)
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for
201703.13
Consumer Behavior, Hormones, and Neuroscience: Integrated Understanding of Fundamental Motives Why We Buy (Paper accepted)
Our new survey article was just accepted in Psychologia (a special issue in consumer neuroscience).
201611.16
Brain mechanisms of hedonic and utilitarian values (SFN2016, San Diego)
I gave a poster presentation, titled "Hedonic and Utilitarian Values in the Human Brain: Explic
201610.16
Brain mechanisms of hedonic and utilitarian values（Marketing Conference 2016）
I gave a poster presentation, titled "Hedonic and Utilitarian Values in the Human Brain: Explic
201606.27
An awarding ceremony for Interdisciplinary Advanced Research and Education
Division for Interdisciplinary Advanced Research and Education Selective Examination (DIARE) awarded