Research News Details
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201705.21 Two oral presentations in Japan Association for Consumer Studies Posted in RESEARCH
I gave two oral presentations entitled as "Value of hedonic and utilitarian goods: an fMRI study" and "crossmodal attention between color lightness and warmth: an eye-tracking study" in Japan Association for Consumer Studies, at Keio University, May 21, 2017.iMotoki)