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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201610.16 Brain mechanisms of hedonic and utilitarian values(Marketing Conference 2016) Posted in RESEARCH

I gave a poster presentation, titled "Hedonic and Utilitarian Values in the Human Brain: Explicit and Implicit Investigations" at Conference for Japan Marketing Academy. (Motoki)