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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201709.28 Tastiness but not healthfulness captures automatic visual attention Posted in RESEARCH

We live in food-rich environment. What food information do we automatically see? Using an eye-tracking, we clarified that tastiness automatically captures visual attention. In contrast, healthfulness or preferences of foods do not. The findings were accepted in Food Quality and Preference (Motoki)