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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201703.22 Perspectives and prospects for consumer neuroscience (Paper accepted) Posted in RESEARCH

Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for consumer neuroscience, and provide a conceptual model of how neuroscience contributes to consumer research. (Motoki)