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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201712.05 Applications of neuroscience to marketing (lecture) Posted in RESEARCH

I gave a lecture about consumer neuroscience at Smart Aging College Tokyo. I discussed an application of neuroscience in consumer behavior with business practitioners. (Motoki)