Research theme
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
- The Self in the Brain
- Where value comes from?
- Language and communication
- Disaster and the power to live
- Human brain science for the future
Related News
202002.22
Can we quantify the unconscious purchase intent for products ??(Poster Presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio
201912.18
Unnecessary things may bother you about your eyes (oral presentation)
Some people tend to distract Unnecessary things from a necessary task. We are now investigating the
201912.01
OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION
Our paper “Common neural value representations of hedonic and utilitarian products in the vent
201911.20
How is intimacy improved by action? (poster presentation)
We feel intimacy toward partners giving appropriate feedback to our own action. However, neural proc
201910.26
Is explicit evaluation of products different from implicit evaluation? (Oral presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio
201910.02
CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDS(PAPER ACCEPTED)
It has been becoming difficult to name meaningful product names. Our study reveals that consumers ca
201910.01
BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED)
We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does t
201909.27
Memorising has already started since you distracted (poster presentation)
Blue sky, brilliant beach and gorgeous pools! If you see those, you must be distracted by them. Unfo
201902.17
Anxiety increases visual attention to hedonic foods (Paper accepted)
Two types of affect influence consumers’ attention: incidental affect unrelated to a particula
201810.21
Crossmodal correspondences between voice pitch and tastes increase advertising effectiveness (poster presentation)
I gave a poster presentation at Multisensory conference. The title was "Crossmodal corresponden