Research News Details
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201912.01 OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION Posted in RESEARCH
Our paper “Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study” was selected by the Neuromarketing Science & Business Association (https://nmsba.com/) as one of the top publications in the field, and will be included in the upcoming Neuromarketing Yearbook 2020. (Kosuke)