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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201910.26 Is explicit evaluation of products different from implicit evaluation? (Oral presentation) Posted in RESEARCH

 Do explicit and implicit evaluations of products have a different impact on purchasing decisions? This study suggests that explicit attitudes and implicit attitudes each express consumer different preferences in purchasing decisions. The results have been presented orally at the Japan Association for Consumer Studies (JACS) held at Kobe Gakuin University.(Ohgata) [Link]