Research News Details
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201910.02 CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDS（PAPER ACCEPTED） Posted in RESEARCH
It has been becoming difficult to name meaningful product names. Our study reveals that consumers can expect tastes from meaningless speech sounds. This findings may be useful for people who work in food industries (Motoki)