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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

202003.06 Girls Focusing on Kawaii, Men Focusing on Choiwaru (Poster Presentation) Posted in RESEARCH

We investigated gender/generation differences in the evaluation structure on self-driving car interior designs. As a result, Kawaii (pretty) designs are especially popular with women in their 20's and 30's and choiwaru (rugged) designs are especially popular with men in their 60's. This research was published at the 15th Spring Annual Meeting of the Japan Society of Kansei Engineering (poster presentation was cancelled due to COVID-19). (Toida)