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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201712.18 Comfortable warmth increases preference for light colored products Posted in RESEARCH
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I gave a poster presentation at Multisensory conference. The title was "Light color in comfortable warmth: crossmodal correspondences between thermal sensation and color lightness influence consumer behavior" . (Motoki)