News
201804.18
Ambient warm temperature decreases preferences for savory food (paper accepted)
Motoki and colleagues show that ambient warm temperatures decrease preferences for savory foods but
201802.06
Disgusted Consumers Dislike Food More than Sad Ones (paper accepted)
Motoki and Sugiura 2018 shows that incidental emotion influences later food preference. Incidental d
201712.22
Electric current improves recognition of familiar tools (Paper publication)
Can you explain why you can easily recognise so many different objects at your office (scissors, sta
201712.18
Comfortable warmth increases preference for light colored products
I gave a poster presentation at Multisensory conference. The title was "Light color in comforta
201712.05
Applications of neuroscience to marketing (lecture)
I gave a lecture about consumer neuroscience at Smart Aging College Tokyo. I discussed an applicatio
201710.20
You can get motivated to be happy? (Symposium on Friday 20th Oct.)
I gave a talk at the 3rd Symposium on Dementia Prevention at the Smart-Aging Research Center on Frid
201709.28
Tastiness but not healthfulness captures automatic visual attention
We live in food-rich environment. What food information do we automatically see? Using an eye-tracki
201705.21
Two oral presentations in Japan Association for Consumer Studies
I gave two oral presentations entitled as "Value of hedonic and utilitarian goods: an fMRI stud
201704.01
Kosuke Motoki received the Japan society for the promotion of science fellowship
Kosuke Motoki received the Japan society for the promotion of science fellowship
201703.22
Perspectives and prospects for consumer neuroscience (Paper accepted)
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for