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News

YearlyF2019

201911.23

PREDICTING HAZARD PERCEPTION PERFORMANCE FROM BRAIN ACTIVITY: AN FMRI EXPERIMENT USING DRIVING SIMULATOR (POSTER PRESENTATION)

In the car driving situation there are lots of hazardous events such as pedestrian rush out and brak

RESEARCH

201911.22

Utilizing human brain science for the development of product and service (Lecture for companies)

By visualizing the cognitive processes in the brain, it may be possible to unravel the mystery of hu

RESEARCH

201911.20

How is intimacy improved by action? (poster presentation)

We feel intimacy toward partners giving appropriate feedback to our own action. However, neural proc

RESEARCH

201911.15

Two different neural activity related to feeling that I'm overweight (poster presentation)

We, especially young women have a feeling that “I have to be thinner, I’m overweight.&rd

RESEARCH

201910.26

Is explicit evaluation of products different from implicit evaluation? (Oral presentation)

 Do explicit and implicit evaluations of products have a different impact on purchasing decisio

RESEARCH

201910.02

CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDSiPAPER ACCEPTEDj

It has been becoming difficult to name meaningful product names. Our study reveals that consumers ca

RESEARCH

201910.01

BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED)

We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does t

RESEARCH

201909.27

Memorising has already started since you distracted (poster presentation)

Blue sky, brilliant beach and gorgeous pools! If you see those, you must be distracted by them. Unfo

RESEARCH

201909.13

When we feel gI'm overweight!!h, how our brain activates? (symposium presentation)

We know that patients with psychiatric disorders have functional disturbance in their brain. However

RESEARCH

201909.13

gOops, I must do it!h You can be reminded of something. (symposium presentation)

We are not always conscious of things to do. We should be reminded of those at the right time. The f

RESEARCH