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News Archive

YearlyF2019

201910.01 BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED) Posted in RESEARCH

We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does the brain process these buying behaviour? Our study reveals that common brain regions code value of products regardless of the buying reasons. The paper was just accepted in Scientific Reports. (Motoki)

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