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201910.26 Is explicit evaluation of products different from implicit evaluation? (Oral presentation) Posted in RESEARCH
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Do explicit and implicit evaluations of products have a different impact on purchasing decisions? This study suggests that explicit attitudes and implicit attitudes each express consumer different preferences in purchasing decisions. The results have been presented orally at the Japan Association for Consumer Studies (JACS) held at Kobe Gakuin University.(Ohgata) [Link]