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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201810.21 Crossmodal correspondences between voice pitch and tastes increase advertising effectiveness (poster presentation) Posted in RESEARCH
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I gave a poster presentation at Multisensory conference. The title was "Crossmodal correspondences between voice pitch and tastes increase advertising effectiveness" . (Motoki)