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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201902.17 Anxiety increases visual attention to hedonic foods (Paper accepted) Posted in RESEARCH

Two types of affect influence consumers’ attention: incidental affect unrelated to a particular perception or judgment and integral affect directly related to the particular options under consideration. Our results showed that the induction of incidental anxiety led to greater visual attention on hedonic foods. These findings were just accepted at Appetite.(Motoki)