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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

202110.17 Merchandises classification from the consumer's value (Poster presentation) Posted in RESEARCH

It is important to think about the classification of merchandises based on the thoughts and impressions that consumers actually used and evaluated the merchandises in order to understand the actual relationship between these merchandises. In this research, we obtained merchandise reviews from and showed that it is possible to classify merchandises using text mining methods. The above research was presented at the Japan Marketing Association Conference 2021.(Ohgata) [Link]