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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

202110.09 Measuring the quality of customer support Posted in RESEARCH

In order to provide consumers with a high level of customer support(Delivery service, telephone support, etc.) provided when purchasing products at consumer electronics retailers, companies need to continuously monitor and improve their customer support quality.This study attempts to develop a measure of customer support quality. The above research plan has been presented at the "JACS - Kashio Toshio Paper Proposal Award" of the Japan Association for Consumer Studies.(Ohgata) [Link]