Research theme

Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
- The Self in the Brain
- Where value comes from?
- Language and communication
- Disaster and the power to live
- Human brain science for the future
Related News

202009.17
Hearing with eyes, seeing with ears (Poster presentation)
How do orchestra performers stay synchronized with the entire orchestra? There is a delay in the spe

202008.06
When do infants acquire abstract concepts? (paper publication)
Infants can learn semantic concepts even at the stage that they cannot speak a language. However, it

202007.21
Differential roles of amygdala and posterior superior temporal sulcus in social scene understanding (Paper publication)
Neuropsychology and neuroimaging studies provide distinct views on the key neural underpin- nings of

202006.24
Supramarginal gyrus: mysterious relationship between body and mind (symposiaist)
The supramarginal gyrus (lower anterior part of the parietal lobe) of the right hemisphere is a brai

202003.06
Girls Focusing on Kawaii, Men Focusing on Choiwaru (Poster Presentation)
We investigated gender/generation differences in the evaluation structure on self-driving car interi

202002.22
Can we quantify the unconscious purchase intent for products ??(Poster Presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio

201912.18
Unnecessary things may bother you about your eyes (oral presentation)
Some people tend to distract Unnecessary things from a necessary task. We are now investigating the

201912.01
OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION
Our paper “Common neural value representations of hedonic and utilitarian products in the vent

201911.20
How is intimacy improved by action? (poster presentation)
We feel intimacy toward partners giving appropriate feedback to our own action. However, neural proc

201910.26
Is explicit evaluation of products different from implicit evaluation? (Oral presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio