Research theme

Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
- The Self in the Brain
- Where value comes from?
- Language and communication
- Disaster and the power to live
- Human brain science for the future
Related News

202504.25
An fMRI study of price-ending effects (Publication)
The psychological effect of perceiving prices just below a round number—such as ¥198&mdash

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Neural responses to price decreases and price increases (Poster presentation)
We investigated brain responses to price decreases and increases using fMRI. The analysis results we

202402.09
An fMRI study of heuristic price perception and "Power to live" (Poster presentation)
Consumers are evoked the low price image for the just below price ending in 8, regardless of whether

202401.10
Does feeling accepted by others influence self-evaluation? (Poster Presentation)
Self-evaluation was believed to be influenced by the sense of acceptance. Prior research has shown t

202312.13
Effect of Blink Synchronization in Human-Computer interaction (Poster presentation)
Various computer interation systems have supported our life since the last decade. Virtual avatars (

202311.14
The neural presentation of trust decision making
In our everyday lives, we would like to ask someone we can trust. It is said that trust is based on

202311.04
How Does the Fear of Infection Make Us More Community-Minded? (Poster Presentation)
It is well-established that shifts in risk perception due to the proliferation of infections can ste

202310.29
An fMRI study of consumer responses to 8-ended pricing (Poster Presentation)
In this study, we investigated consumers' neural responses to price ending practice, which affec

202309.08
Are emotional and reasoning thinking symmetrical in a moral decision-making ?
When people make decisions in moral dilemmas, like trolley problem, are emotional and reasoning thin

202309.07
'That's odd' and 'that's salient' are independent processes (Poster presentation)
In a scene with a semantically incongruent object, the object tends to be salient and be memorable.

