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Research theme

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

Related News

202504.25

An fMRI study of price-ending effects (Publication)

The psychological effect of perceiving prices just below a round number—such as ¥198&mdash

RESEARCH

202503.08

Neural responses to price decreases and price increases (Poster presentation)

We investigated brain responses to price decreases and increases using fMRI. The analysis results we

RESEARCH

202402.09

An fMRI study of heuristic price perception and "Power to live" (Poster presentation)

Consumers are evoked the low price image for the just below price ending in 8, regardless of whether

RESEARCH

202401.10

Does feeling accepted by others influence self-evaluation? (Poster Presentation)

Self-evaluation was believed to be influenced by the sense of acceptance. Prior research has shown t

RESEARCH

202312.13

Effect of Blink Synchronization in Human-Computer interaction (Poster presentation)

Various computer interation systems have supported our life since the last decade. Virtual avatars (

RESEARCH

202311.14

The neural presentation of trust decision making

In our everyday lives, we would like to ask someone we can trust. It is said that trust is based on

RESEARCH

202311.04

How Does the Fear of Infection Make Us More Community-Minded? (Poster Presentation)

It is well-established that shifts in risk perception due to the proliferation of infections can ste

RESEARCH

202310.29

An fMRI study of consumer responses to 8-ended pricing (Poster Presentation)

In this study, we investigated consumers' neural responses to price ending practice, which affec

RESEARCH

202309.08

Are emotional and reasoning thinking symmetrical in a moral decision-making ?

When people make decisions in moral dilemmas, like trolley problem, are emotional and reasoning thin

RESEARCH

202309.07

'That's odd' and 'that's salient' are independent processes (Poster presentation)

In a scene with a semantically incongruent object, the object tends to be salient and be memorable.

RESEARCH
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