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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201805.21 Light colors and comfortable warmth(oral presentaion) Posted in RESEARCH

Kosuke motoki talked about the influence of ambient temperatures on preferences for colored products at Japan Association for Consumer Studies (Motoki).