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Research News Details

Where value comes from?

The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.

201808.08 Most Downloaded Food Quality and Preference Articles Posted in RESEARCH

"The paradox of warmth: Ambient warm temperature decreases preference for savory foods" was nominated in the most downloaded articles from Food Quality and Preference in the last 90 days.