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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
202507.02 Decoded by Brain Data: Social Self (Data Science Cafe) Posted in RESEARCH
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How can we empirically investigate the abstract and multifaceted concept of the social self? This study examined the characteristics of self-evaluation in the context of Japanese culture. The results revealed that self-evaluation in Japanese culture follows a domain-specific pattern, which differs from the Western tendency to evaluate oneself positively across both moral and competence domains. This different pattern may reflect distinct cognitive mechanisms during self-evaluation processing, which is associated with perceptions of acceptance and rejection. It may highlight how social relationships influence the neural processing of self-evaluation. These results demonstrate the potential of neuroimaging technology to decode different aspects of self and their relationship with social experiences.
I presented at the 6th Data Science Café workshop to demonstrate how neuroimaging data can be integrated with individual-level ratings of social acceptance and rejection to investigate the neural basis of social self (Ding).
https://gp-ds.tohoku.ac.jp/en/events/seminar/gsis-dsp-workshop-006.html