Research News Details
Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
202503.08 Neural responses to price decreases and price increases (Poster presentation) Posted in RESEARCH
Attachments
We investigated brain responses to price decreases and increases using fMRI. The analysis results were presented at the 27th Japan Human Brain Mapping Society (URL). (Ogata)