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Human brain science for the future
Super aging society, increasing disasters, and ‘smart’ society to come; how do these environmental and social changes affect our lives and values? From the perspective of cognition and brain science, we aim to make proposals on the future of human life, technology and society.
201703.22 Perspectives and prospects for consumer neuroscience (Paper accepted) Posted in RESEARCH
Attachments
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for consumer neuroscience, and provide a conceptual model of how neuroscience contributes to consumer research. (Motoki)