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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and neural measurements have revealed the mysterious reality.
201802.06 Disgusted Consumers Dislike Food More than Sad Ones (paper accepted) Posted in RESEARCH
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Motoki and Sugiura 2018 shows that incidental emotion influences later food preference. Incidental disgust (vs. sadness) more decreases food preference. The effect is specific for food preference but not for household products preference. The study was just published in Frontiers in Psychology: Eating Behavior.（Motoki）