Research News Details
Language and communication
Humans create a society through communication, and language is its powerful tool to convey feelings and move people. Elucidation of the neural bases of these functions and their acquisition is expected to contribute to understanding humanity and to educational applications.
202011.01 Neural predictors of advertising sharing Posted in RESEARCH
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A lot of information has been shared in the world. To deliver the information to many people, it is imporatant to prefict which information will be highly shared. This research aimed to predict which movie ads will be highly shared by using neuroimagin methods, social media data, and machine learning approach. As a result, activities in the social-related neural regions predict the numebr of sharing. Furthermore, to add the subjective reports into the neural predictive model increase the preditive accuracy. This researhc has been published in Journal of Interactive Marketing. (Kosuke)
https://doi.org/10.1016/j.intmar.2020.06.003