202011.01
Neural predictors of advertising sharing
Posted in RESEARCH
A lot of information has been shared in the world. To deliver the information to many people, it is imporatant to prefict which information will be highly shared. This research aimed to predict which movie ads will be highly shared by using neuroimagin methods, social media data, and machine learning approach. As a result, activities in the social-related neural regions predict the numebr of sharing. Furthermore, to add the subjective reports into the neural predictive model increase the preditive accuracy. This researhc has been published in Journal of Interactive Marketing. (Kosuke) https://doi.org/10.1016/j.intmar.2020.06.003
A lot of information has been shared in the world. To deliver the information to many people, it is imporatant to prefict which information will be highly shared. This research aimed to predict which movie ads will be highly shared by using neuroimagin methods, social media data, and machine learning approach. As a result, activities in the social-related neural regions predict the numebr of sharing. Furthermore, to add the subjective reports into the neural predictive model increase the preditive accuracy. This researhc has been published in Journal of Interactive Marketing. (Kosuke)
https://doi.org/10.1016/j.intmar.2020.06.003