News
Monthly：October 2019
201910.26
Is explicit evaluation of products different from implicit evaluation? (Oral presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio
201910.02
CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDS（PAPER ACCEPTED）
It has been becoming difficult to name meaningful product names. Our study reveals that consumers ca
201910.01
BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED)
We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does t