News
201912.01
OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION
Our paper “Common neural value representations of hedonic and utilitarian products in the vent
201911.25
Inspiration of the three-layer model of the self (Lecture at the joint symposium with the National Taiwan University)
Brain research on self-cognition allows us to understand the mechanisms of various human behaviors f
201911.23
PREDICTING HAZARD PERCEPTION PERFORMANCE FROM BRAIN ACTIVITY: AN FMRI EXPERIMENT USING DRIVING SIMULATOR (POSTER PRESENTATION)
In the car driving situation there are lots of hazardous events such as pedestrian rush out and brak
201911.22
Utilizing human brain science for the development of product and service (Lecture for companies)
By visualizing the cognitive processes in the brain, it may be possible to unravel the mystery of hu
201911.20
How is intimacy improved by action? (poster presentation)
We feel intimacy toward partners giving appropriate feedback to our own action. However, neural proc
201911.15
Two different neural activity related to feeling that I'm overweight (poster presentation)
We, especially young women have a feeling that “I have to be thinner, I’m overweight.&rd
201910.26
Is explicit evaluation of products different from implicit evaluation? (Oral presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio
201910.02
CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDS（PAPER ACCEPTED）
It has been becoming difficult to name meaningful product names. Our study reveals that consumers ca
201910.01
BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED)
We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does t
201909.27
Memorising has already started since you distracted (poster presentation)
Blue sky, brilliant beach and gorgeous pools! If you see those, you must be distracted by them. Unfo