News
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201712.18
Comfortable warmth increases preference for light colored products
I gave a poster presentation at Multisensory conference. The title was "Light color in comforta
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201712.05
Applications of neuroscience to marketing (lecture)
I gave a lecture about consumer neuroscience at Smart Aging College Tokyo. I discussed an applicatio
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201710.20
You can get motivated to be happy? (Symposium on Friday 20th Oct.)
I gave a talk at the 3rd Symposium on Dementia Prevention at the Smart-Aging Research Center on Frid
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201709.28
Tastiness but not healthfulness captures automatic visual attention
We live in food-rich environment. What food information do we automatically see? Using an eye-tracki
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201705.21
Two oral presentations in Japan Association for Consumer Studies
I gave two oral presentations entitled as "Value of hedonic and utilitarian goods: an fMRI stud
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201704.01
Kosuke Motoki received the Japan society for the promotion of science fellowship
Kosuke Motoki received the Japan society for the promotion of science fellowship
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201703.22
Perspectives and prospects for consumer neuroscience (Paper accepted)
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for
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201703.13
Consumer Behavior, Hormones, and Neuroscience: Integrated Understanding of Fundamental Motives Why We Buy (Paper accepted)
Our new survey article was just accepted in Psychologia (a special issue in consumer neuroscience).
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201611.16
Brain mechanisms of hedonic and utilitarian values (SFN2016, San Diego)
I gave a poster presentation, titled "Hedonic and Utilitarian Values in the Human Brain: Explic
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201610.16
Brain mechanisms of hedonic and utilitarian values(Marketing Conference 2016)
I gave a poster presentation, titled "Hedonic and Utilitarian Values in the Human Brain: Explic