201809.13
Crossmodal correspondences between feeling warm and light colors influence consumer behavior（paper accepted）
Posted in RESEARCH
Consumers are often surrounded by somatosensory (e.g., warmth) and visual (e.g., color) information. This study revealed the existence of crossmodal correspondences between feeling warm and light colors, and such crossmodal correspondences influenced consumer behavior. These findings were just accepted at Food Quality and Preference.（Motoki）
Consumers are often surrounded by somatosensory (e.g., warmth) and visual (e.g., color) information. This study revealed the existence of crossmodal correspondences between feeling warm and light colors, and such crossmodal correspondences influenced consumer behavior. These findings were just accepted at Food Quality and Preference.（Motoki）