201703.22
Perspectives and prospects for consumer neuroscience (Paper accepted)
Posted in RESEARCH
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for consumer neuroscience, and provide a conceptual model of how neuroscience contributes to consumer research. (Motoki)
Our new paper was just accepted in Japan Marketing Journal. We review perspectives and prospects for consumer neuroscience, and provide a conceptual model of how neuroscience contributes to consumer research. (Motoki)