201712.18
Comfortable warmth increases preference for light colored products
Posted in RESEARCH
I gave a poster presentation at Multisensory conference. The title was "Light color in comfortable warmth: crossmodal correspondences between thermal sensation and color lightness influence consumer behavior" . (Motoki)
I gave a poster presentation at Multisensory conference. The title was "Light color in comfortable warmth: crossmodal correspondences between thermal sensation and color lightness influence consumer behavior" . (Motoki)