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News Archive

MonthlyFFebruary 2024

202402.09 An fMRI study of heuristic price perception and "Power to live" (Poster presentation) Posted in RESEARCH

Consumers are evoked the low price image for the just below price ending in 8, regardless of whether they actually are or not (known as the image effect). Based on the perspective that heuristic judgments are adaptive abilities acquired by humans during the course of evolution, we examined the brain activity of the image effect from the personality traits of "power to live". We presented these results at the SPSP (The Society for Personality and Social Psychology) held in San Diego, USA. (Ogata)

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The Society for Personality and Social Psychology | SPSP