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News Archive

MonthlyFFebruary 2024

202402.21 Toward understanding consumer decision-making structure (Symposium) Posted in EVENT

Various factors influence consumers' decisions to purchase products and services. Can brain science contribute to our understanding of their decision-making structure? Economists and cognitive neuroscientists discussed the potential application of brain science to the study of consumer behavior. See Japanese page for details (symposium is in Japanese).(Sugiura)

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