201902.17
Anxiety increases visual attention to hedonic foods (Paper accepted)
Posted in RESEARCH
Two types of affect influence consumers’ attention: incidental affect unrelated to a particular perception or judgment and integral affect directly related to the particular options under consideration. Our results showed that the induction of incidental anxiety led to greater visual attention on hedonic foods. These findings were just accepted at Appetite.（Motoki）
Two types of affect influence consumers’ attention: incidental affect unrelated to a particular perception or judgment and integral affect directly related to the particular options under consideration. Our results showed that the induction of incidental anxiety led to greater visual attention on hedonic foods. These findings were just accepted at Appetite.（Motoki）