202110.17
Merchandises classification from the consumer's value (Poster presentation)
Posted in RESEARCH
It is important to think about the classification of merchandises based on the thoughts and impressions that consumers actually used and evaluated the merchandises in order to understand the actual relationship between these merchandises. In this research, we obtained merchandise reviews from Amazon.co.jp and showed that it is possible to classify merchandises using text mining methods. The above research was presented at the Japan Marketing Association Conference 2021.(Ohgata) [Link]
It is important to think about the classification of merchandises based on the thoughts and impressions that consumers actually used and evaluated the merchandises in order to understand the actual relationship between these merchandises. In this research, we obtained merchandise reviews from Amazon.co.jp and showed that it is possible to classify merchandises using text mining methods. The above research was presented at the Japan Marketing Association Conference 2021.(Ohgata) [Link]