201912.01
OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION
Posted in RESEARCH
Our paper “Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study” was selected by the Neuromarketing Science & Business Association (https://nmsba.com/) as one of the top publications in the field, and will be included in the upcoming Neuromarketing Yearbook 2020. (Kosuke)
Our paper “Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study” was selected by the Neuromarketing Science & Business Association (https://nmsba.com/) as one of the top publications in the field, and will be included in the upcoming Neuromarketing Yearbook 2020. (Kosuke)