MENU
  • A
  • A
  • A

News Archive

YearlyF2019

201912.01 OUR RESEARCH ON CONSUMER NEUROSCIENCE HIGHLIGHTED BY NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION Posted in RESEARCH

Our paper “Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study” was selected by the Neuromarketing Science & Business Association (https://nmsba.com/) as one of the top publications in the field, and will be included in the upcoming Neuromarketing Yearbook 2020. (Kosuke)

Attachments