202002.22
Can we quantify the unconscious purchase intent for products ??(Poster Presentation)
Posted in RESEARCH
Do explicit and implicit evaluations of products have a different impact on purchasing decisions? This study suggests that explicit attitudes and implicit attitudes each express consumer different preferences in purchasing decisions.I gave poster presentation about this topic at the 9th Tohoku Neuroscience Winter School.(Ohgata)
Do explicit and implicit evaluations of products have a different impact on purchasing decisions? This study suggests that explicit attitudes and implicit attitudes each express consumer different preferences in purchasing decisions.I gave poster presentation about this topic at the 9th Tohoku Neuroscience Winter School.(Ohgata)