News
Monthly:October 2019
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201910.26
Is explicit evaluation of products different from implicit evaluation? (Oral presentation)
Do explicit and implicit evaluations of products have a different impact on purchasing decisio
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201910.02
CONSUMERS CAN EXPECT TASTES FROM MEANINGLESS SPEECH SOUNDS(PAPER ACCEPTED)
It has been becoming difficult to name meaningful product names. Our study reveals that consumers ca
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201910.01
BRAIN MECHANISMS WHEN WE BUY GOODS (PAPER ACCEPTED)
We buy goods based on different reasons (e.g., to obtain pleasure, to get functionality). How does t