202402.21
Toward understanding consumer decision-making structure (Symposium)
Posted in EVENT
Various factors influence consumers' decisions to purchase products and services. Can brain science contribute to our understanding of their decision-making structure? Economists and cognitive neuroscientists discussed the potential application of brain science to the study of consumer behavior. See Japanese page for details (symposium is in Japanese).(Sugiura)
Various factors influence consumers' decisions to purchase products and services. Can brain science contribute to our understanding of their decision-making structure? Economists and cognitive neuroscientists discussed the potential application of brain science to the study of consumer behavior. See Japanese page for details (symposium is in Japanese).(Sugiura)