Know your brain. Make the world better.
Motoaki SUGIURA, MD PhD
Professor, Tohoku University
IDAC, Dept. Human Brain Science
IRIDeS, Cognitive Sciences Lab
CogNAC, Div. Research-Education Strategy
SARC, Div. Cognitive Neuroscience
Know your brain. Make the world better.
How is the ‘human’ mind, behavior, and society realized in the brain? We are developing "human brain science" to unravel its secret. Utilizing function neuroimaging, physiological and behavioral measurements, and social surveys, we aim to become a "hub" that connects all disciplines related to humanity from basic to applied. We look forward to your participation.
Research theme
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The Self in the Brain
How is the ‘self’ born in the brain and how it affects our cognition, behavior, and social adaptation? We are trying to solve mysteries about various aspects of the self, such as physical,
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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and n
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Language and communication
Humans create a society through communication, and language is its powerful tool to convey feelings and move people. Elucidation of the neural bases of these functions and their acquisition is expecte
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Disaster and the power to live
We are conducting various studies on human mind and behavior in disasters. In particular, we clarified 8 factors (leadership, problem solving, altruism, stubbornness, etiquette, emotion regulation, s
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Human brain science for the future
Super aging society, increasing disasters, and ‘smart’ society to come; how do these environmental and social changes affect our lives and values? From the perspective of cognition and bra
News
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202503.14EVENT
Farewell & Celebration (obtaining degrees) party
We held a farewell party and a celebration for those entering doctoral programs. At the farewell par
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202503.11RESEARCH
Emotional Cues in L2 Vocabulary Acquisition: How Expressive Facial Contexts Enhance the Learning and Retention of L2 Emotional Vocabulary(Poster Presentation)
Acquiring the emotional meanings of second-language (L2) emotional vocabulary (e.g., tanoshimi meani
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202503.11RESEARCH
Neural correlates of self-presentation following rejection feedback (Poster presentation)
In social life, people frequently encounter rejection from others, and their coping strategies play
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202503.10RESEARCH
Mapping visceral language in the brain: a functional neuroimaging study (Oral Workshop)
We all know emotion heavily depends on the sensations from within our body but much less is known as
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202503.10EVENT
Data Science x Education x Brain Science (Data Science Café)
The 5th GP-DS Data Science Cafe was held on March 10, 2025, in conjunction with GP-DS
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202503.08RESEARCH
The relationship between self-presentation processing after rejection and sense of rejection (Poster presentation)
How people respond to rejection that causes emotional pain is crucial to their survival in society.
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202503.08RESEARCH
Neural responses to price decreases and price increases (Poster presentation)
We investigated brain responses to price decreases and increases using fMRI. The analysis results we
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202503.07RESEARCH
Investigating the Neural Mechanism of Victim Approval in Moral Decision-making (Poster Presentation)
Value differences between options are not the only reason for making moral-decisions. With fMRI data
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202503.07RESEARCH
Brain Science Approaches to Foreign Language Communication in Emergencies (International Forum Lecture)
In a globalized world, there are more and more opportunities to communicate and make decisions in fo
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202503.07RESEARCH
Brain responses to sad music in people with high sad music preference (Poster presentation)
"Sad music" has been loved since ancient times. On the other hand, previous study sug
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202503.07EVENT
What is language communication ability (25th Human Brain Science Seminar)
What exactly is language communication ability? How can it be modeled and evaluated? From the pers
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202502.27EVENT
Detecting Social Isolation of the Elderly Using Avatars communication system (presenting at 2nd Symposium and Satellite Symposium of the Interdisciplinary Hub Program)
I presented the progress of our current research project, " the cognitive psychological me
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202502.22RESEARCH
The neural basis of coping strategies for boredom and their association with creativity (Paper Publication)
In everyday life, we often get bored of repeating the same things over and over again. In order to e
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202502.21RESEARCH
A research paper on "Virtual Avatar Communication Task eliciting Pseudo-Social Isolation And Detecting Social Isolation using Non-Verbal Signal Monitoring In Older Adults" has been accepted
A research paper on "Virtual Avatar Communication Task eliciting Pseudo-Social Isolation And De
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202502.07EVENT
Awards in IDAC presentation contest
I gave a presentation on my research project associated with music and emotions at the 46th Presenta
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202502.07EVENT
The Power of Emotional Videos: How Watching Them Can Help You Learn L2 Emotional Words – An fMRI Study(IDAC Young Investigator Award)
How do learners acquire not just the literal meaning but also the emotional depth of second-language
Access
Tohoku University Institure of Development,Aging and Cancer（IDAC）
International Center for Smart Ageing Research (map) 3F
Seiryo-cho 4-1, Aoba-ku, Sendai 980-8575, Japan