Know your brain. Make the world better.
Motoaki SUGIURA, MD PhD
Professor, Tohoku University
IDAC, Dept. Human Brain Science
IRIDeS, Cognitive Sciences Lab
CogNAC, Div. Research-Education Strategy
SARC, Div. Cognitive Neuroscience
Know your brain. Make the world better.
How is the ehumanf mind, behavior, and society realized in the brain? We are developing "human brain science" to unravel its secret. Utilizing function neuroimaging, physiological and behavioral measurements, and social surveys, we aim to become a "hub" that connects all disciplines related to humanity from basic to applied. We look forward to your participation.
Research theme
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The Self in the Brain
How is the ‘self’ born in the brain and how it affects our cognition, behavior, and social adaptation? We are trying to solve mysteries about various aspects of the self, such as physical,
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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and n
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Language and communication
Humans create a society through communication, and language is its powerful tool to convey feelings and move people. Elucidation of the neural bases of these functions and their acquisition is expecte
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Disaster and the power to live
We are conducting various studies on human mind and behavior in disasters. In particular, we clarified 8 factors (leadership, problem solving, altruism, stubbornness, etiquette, emotion regulation, s
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Human brain science for the future
Super aging society, increasing disasters, and ‘smart’ society to come; how do these environmental and social changes affect our lives and values? From the perspective of cognition and bra
News
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202507.02RESEARCH
Decoded by Brain Data: Social Self (Data Science Cafe)
How can we empirically investigate the abstract and multifaceted concept of the social self? This st
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202507.01EVENT
Enthusiasm x Mind Study Group
Will enthusiasm sublimate into “immersion” or lean toward “dependence”? What
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202506.24RESEARCH
Beyond Words: How Gestures Shape Speech Comprehension and Retention in the Bilingual Brain (International Conference Poster Presentation)
I have attended the Organisation for Human Brain Mapping (OHBM) this year, aiming to share my recent
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202506.19EVENT
Thinking and Decision Making in the Information Society: The Role of Cognitive Neuroscience Research (Symposium)
In an information society further complicated by the spread of social networking and generative AI,
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202506.13EVENT
27th Human Neuroscience Seminar(June 13th): How Do We Study Language:The Potential of fMRI
We were honored to welcome Dr. Andrew Lee (Associate Professor, Université Laval, Canada), a
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202506.11EVENT
Light and Shadow of Enthusiasm (Enthusiasm Kickoff Study Group)
@People are passionate about something in their lives and have an irrational “dependent”
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202506.03EVENT
Tour of MRI facility from Karolinska Institute
As part of the program of the 2nd IDAC (Tohoku University) x Karolinska Institutet Symposium ~Brain
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202506.02EVENT
MRI for both humans and mouses (International Symposium Presentation)
2nd IDAC (Tohoku University) x Karolinska Institutet Symposium ~Brain and Aging~ was held at th
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202505.31RESEARCH
Looking at gselfh development via the brain, from non-other to in-other (Invited Symposist)
From cross-disciplinary discussions in cognitive neuroscience, the development of self-concept can b
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202505.26RESEARCH
Individual differences in brain activity during watching disaster prevention videos: Disaster awareness and educational effects (Conference oral presentation)
Video is an important tool for disaster education. How are individual differences in disaster awaren
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202505.16EVENT
26th Human Brain Science Seminar (May 16, 2025) : Emotion and Memory in the Brain
Emotion and Memory in the Brain: Multimodal Insights from Language, Gesture, and Psychophysiology &
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202505.07EVENT
The Welcome Party for New Members and Guests
🎉 We successfully held our welcome party! 🎉 We warmly welcome Nagata-san, Torige-sa
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202504.25RESEARCH
An fMRI study of price-ending effects (Publication)
The psychological effect of perceiving prices just below a round number—such as ¥198&mdash
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202504.24EVENT
Brain Imaging Research x ASD Support (Symposium)
Center for Applied Cognitive Neuroscience, Tohoku University Symposium “What kind of world do
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Tohoku University Institure of Development,Aging and CanceriIDACj
International Center for Smart Ageing Research (map) 3F
Seiryo-cho 4-1, Aoba-ku, Sendai 980-8575, Japan