Know your brain. Make the world better.
Motoaki SUGIURA, MD PhD
Professor, Tohoku University
IDAC, Dept. Human Brain Science
IRIDeS, Cognitive Sciences Lab
SARC, Div. Cognitive Neuroscience
Know your brain. Make the world better.
How is the ehumanf mind, behavior, and society realized in the brain? We are developing "human brain science" to unravel its secret. Utilizing function neuroimaging, physiological and behavioral measurements, and social surveys, we aim to become a "hub" that connects all disciplines related to humanity from basic to applied. We look forward to your participation.
Research theme
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The Self in the Brain
How is the ‘self’ born in the brain and how it affects our cognition, behavior, and social adaptation? We are trying to solve mysteries about various aspects of the self, such as physical,
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Where value comes from?
The brain integrates various sensory inputs and evaluates the item or environment by referring to knowledge and memory, but the process is still full of mysteries. Various behavioral experiments and n
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Language and communication
Humans create a society through communication, and language is its powerful tool to convey feelings and move people. Elucidation of the neural bases of these functions and their acquisition is expecte
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Disaster and the power to live
We are conducting various studies on human mind and behavior in disasters. In particular, we clarified 8 factors (leadership, problem solving, altruism, stubbornness, etiquette, emotion regulation, s
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Human brain science for the future
Super aging society, increasing disasters, and ‘smart’ society to come; how do these environmental and social changes affect our lives and values? From the perspective of cognition and bra
News
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202403.12RESEARCH
What kind of person is a good match? (Paper publication)
In initial communications with someone new, it's possible to perceive one person as approachable
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202403.06RESEARCH
Which brain regions are related to reduced body-image disturbance? (Paper publication)
People with eating disorders have body-image disturbance, such as difficulties in estimating one&rsq
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202403.04EVENT
Law and Political Science ~ Brain Science (Symposium)
The human mind and behavior involved in the development and operation of a sound legal system play a
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202403.02EVENT
Toward more efficient research ethics review (Symposium presentation)
Blindly imposing medical ethics review on a wide variety of "human subjects research" may
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202402.29INFORMATION
Faculty Position (Lecturer, Cognitive Neuroscience Application Center; closes Feb. 29)
The Cognitive Neuroscience Application Center, which will be newly established in April 2024, is see
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202402.27EVENT
Body image: where does it come from? (20th Human Brain Science Seminar)
How is one's mental body image created? Dr. Katri Cornelissen, a leading expert in cognitive neu
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202402.21EVENT
Toward understanding consumer decision-making structure (Symposium)
Various factors influence consumers' decisions to purchase products and services. Can brain scie
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202402.14EVENT
Research exchange at the 7th IDAC Retreat
I participated in the 7th IDAC Retreat. I presented the current status of my research on the brain b
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202402.13EVENT
The Potential of Cognitive Neuroscience for Deep Thinking Ability (or Wisdom) in the Elderly (Symposium)
Although memory and other skills may have declined, many elderly people may have retained the deep t
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202402.10RESEARCH
Victims can make moral decisions more difficult (Poster presentation)
In moral dilemmas like the trolley problem, it is not only the value differences between the options
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202402.09RESEARCH
An fMRI study of heuristic price perception and "Power to live" (Poster presentation)
Consumers are evoked the low price image for the just below price ending in 8, regardless of whether
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202402.01RESEARCH
How Disaster Prevention Videos Contribute to Tsunami Evacuation(Paper publication)
Disaster education through videos is widely used to promote evacuation from earthquakes and tsunamis
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202402.01RESEARCH
Relationship between Risk Perception Attitudes and Individual Factors Contributing to Tsunami Evacuation Decision Making (Paper publication)
In coastal areas, when an earthquake occurs, people need to take evacuation actions from the tsunami
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202401.30RESEARCH
Social interaction make second language more emotional! An fMRI Study (Paper publication)
It has been reported that bilinguals experience different emotions when using different languages. T
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202401.23EVENT
Research Exchange with Shandong University Students
As part of the JST Sakura Program, faculty members and graduate students from Shandong University in
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202401.22RESEARCH
How does the brain volume of people with eating disorders differ from that of healthy individuals? (Paper publication)
It has been revealed that there are several neurological differences between people with eating diso
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Tohoku University Institure of Development,Aging and CanceriIDACj
International Center for Smart Ageing Research (map) 3F
Seiryo-cho 4-1, Aoba-ku, Sendai 980-8575, Japan